fashion news: WARBY PARKER // THE BEACON COLLECTION




When Brian Magida from WARBY PARKER asked me if I would be interested in announcing their newest limited edition of eyeglasses and sunglasses, I was in almost immediately. You know why? I tell you. Brian wrote: As always, for every pair of glasses sold, we distribute a pair to someone in need through our non-profit partners. Word!


Starting July 24, THE BEACON COLLECTION is available online (klick here for eyeglasses styles or here for sunglasses styles) and of course in stores and showrooms. It's inspired by impromptu, can't duplicate them all-nighters, when having no plans brings endless possibilities. We designed our newest line of frames to make a similarly fine companion to late night dates, rooftop sunrises and everything in between. Très bohème, I like.

Speaking of: Not only the name of the collection is poetical, THE BEACON COLLECTION, which is a hat-tip to the morning star, which you can catch just after sunset or just before sunrise, depending on the time of year, the name WARBY PARKER derives from two characters that appear in a journal by the Beat Generation writer Jack Kerouac. Do I need to say more?

To cut a long story short: Take a look at the collection yourself and please don't forget to tell me what you think of it. I'm curious to know!


© Warby Parker


© Warby Parker


© Warby Parker


© Warby Parker


© Warby Parker






4 comments:

  1. wundervolle bilder sind das ;)
    allerliebste Grüße
    deine Limi ♥
    von BUNTGEFLUESTER

    ReplyDelete
  2. Lovely campaign shots, the collection looks good.

    ReplyDelete
  3. Really lovely shots **
    kisses

    Francesca http://everydaycoffee23.blogspot.it/

    ReplyDelete